More and more telecom players consider the rural areas of emerging markets and developing countries as targets for business, as the urban market and the developed or “telephoned” world becomes increasingly competitive.

Policy makers are contributing by adopting pro-rural policies which range from the placement of obligations on incumbent operators to full or partial liberalisation of their rural markets and the provision of special finance.

Intelecon has developed a research and modelling methodology which helps clients to estimate the size of the rural market and to devise a service strategy which will realise their optimal revenues and commercial viability.

Intelecon helps its clients to open telecommunications opportunities in the rural market with the following services:

Research & analysis

• identifying market opportunities for your technology or operation world-wide or in specific regions
• sizing and prioritising markets
• evaluating demand and affordability
• evaluating user needs and profiles
• analysing the competitive situation
• screening the policy & regulatory environment
• appraising the investment opportunity

Entry strategy

• planning effective approaches to rural market opportunities
• commercial feasibility studies
• developing business plans
• financing and funding possibilities
• rural network development
• design of product and service offerings
• tariffs
• marketing support & sales planning
• distribution solutions & roll-out strategies
• commercial viability improvement
• technical solutions & technology transfer