The revenue potential of the developing world’s rural markets, despite their lower per-capita income, is over US$20 billion per year, according to Intelecon estimates.

Demand is strong: people and businesses are always able and willing to spend a surprisingly significant amount of their income – usually between 1 and 3% – on telecommunications services. This is due to large socio-economic benefits from the usage of telecom services.

The actual amount which local communities can afford depends on the type of economy and culture. Intelecon has developed a world rural telecom market model which helps clients to assess and understand the specific market and to translate it into realistic demand projections and service strategies.