Semi-fixed mobile satellite services market modeling general
key-subject: mobile satellite services (MSS), business planning, forecasting
A leading Mobile Satellite Services Operator engaged the services of Intelecon to evaluate global and country-by-country market demand of various user and product segments over a ten-year period.
A wide range of marketing issues such as service adoption, competition, product replacement, pricing, economic trends and user preferences were modeled to determine the likely demand and revenue scenarios.
The findings were used to assist with the development of alternative roll-out strategies.