Feasibility study on rural development project Botswana
key-subject: rural telecommunications development, user survey, tariffs, feasibility study, roll-out strategy, marketing strategy
Intelecon carried out an extended feasibility study and roll-out design for a rural telecommunications programme for the Botswana Telecommunications Corporation (BTC), to provide service to every village with population above 500. The study involved demand studies, sales strategy and supporting national policy recommendations on tariffs and other related issues. It included also detailed user surveys and recommendations on retailing strategy, location and revenue maximisation. The study assisted BTC to both justify and accelerate its rural telecommunications programme.